Design & Art Direction for Beauty, Fashion & Lifestyle Brands

Design & Art Direction for Beauty, Fashion & Lifestyle Brands

Rimmel London / Kate Moss Brand Film.
Concept & Art Direction — Rimmel London / Kate Moss Brand Film. Concept & Art Direction

Rimmel London / Foundation Ad.
Concept, Art Direction & Design — Rimmel London / Foundation Ad. Concept, Art Direction & Design

Rimmel London / Lipstick & Eyeshadow Ads.
Concept, Art Direction & Design — Rimmel London / Lipstick & Eyeshadow Ads. Concept, Art Direction & Design

The Body Shop / Beauty Ads. Creative & Art Direction

Thomas Pink / Womenswear Ad. Design & Art Direction

Toni&Guy / Hair Fashion Ads. Art Direction

Free Lance Shoes / 25th Anniversary Book. Design

Chameleon Visual \ Pal Zileri Press Invites. Design

John Lewis \ Fashion Ads. Concept, Set Design & Art Direction

Jigsaw \ Fashion Ads. Design & Art Direction

Free Lance Shoes 'Avant Garde' campaign. Design & Art Direction

ReNew Here / Product Design & Development, Packaging Design

Fawn Allen / Website design & Build / Blog Writing & Art Direction

Fawn Allen / Blog Design, Content Creation & Writing

Robert Allen Photographer \ Brand Assets

Beauty Campaigns / Brand Identity / Digital & E-commerce / Website Design / Retail Creative / Visual Storytelling

Pinterest / More Print and Website Examples
Vimeo / Video and Film Direction

Website Design & Build:
ReNew Here E-commerce Website / Built using AI tools on Shopify platform
Fawn Allen Interior Design Portfolio Website / Built on Shopify platform
Robert Allen Photographer Portfolio Website / Built on Cargo platform

I am a Designer and Art Director specialising in beauty, fashion and lifestyle, with over 25 years’ experience spanning brands including The Body Shop, Rimmel London, Hugo Boss and John Lewis. I create concept-led campaigns, brand identities and visual content across digital, retail, print and film, combining strategic thinking with strong visual storytelling and refined execution. Having led creative teams both in-house and at agency level, I work collaboratively and bring the same level of care and craft to every project. Based in the UK and working remotely, I am available for projects worldwide.

Brands include: The Body Shop, Rimmel London, Hugo Boss, John Lewis, Toni&Guy, Jigsaw, Thomas Pink, Free Lance Shoes, Marks & Spencer, Topshop, Topman, GSK, Helly Hansen

Agencies include: JWT, Grey London, Adam&EveDDB

Contact: tamsin@tamsinallencreative.com

Thank you to all the directors and photographers who created these images: Charles Mehling, Liz Collins, Richard Bush, Robert Allen, and Tim Walker.